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Skin Industries an Al Borda Company; continues to take "Sports Fashion" to new heights - more than your average tee shirt company - Skin Industries "It's a life style", that supports both children and adults in their pursuit of enjoyment in all sports and all levels from amateur to professional.

Skin Industries was founded in 1998 by current CEO and sole owner, Al Borda. Back in the beginning when it all started the companies main focus was based around Freestyle Motocross (FMX). With in 2 months not only was Skin Industries the number one brand in FMX it also had a tremendous overflow into Supercross (SX) and Motocross (MX). With so many of the top pro's wearing the brand of tee's, Al decided that he need to focus on making Skin Industries, which at the time was only a 4 design tee shirt company for his friends and himself, to be a legitimate clothing company for the entire world to enjoy and express. The next step was to produce a line of graphics that could be affixed to motorcycles and quads. The decals included a replacement seat cover and all the pieces to cover up the stock plastics to make your boring bike into a custom SKIN bike.

Al had a vision it was, "Sports Fashion". Why not make comfortable clothes with an edgy design that speak for the individual wearing them, no matter if you are competing, practicing or just messing around in the backyard. Skin soon was not just seen on the backs of extreme sports athletes but on the backs of all kinds of pro athletes, rappers, musicians, actors, business people, soccer moms, kid's, students, party animals and hot ladies around the world!

The SKIN brand was established by selective marketing association with key influential individuals and ingenious product placement that cemented the brand position as one of the leading alternative "Sports Fashion" brands in America today.

"It's a life style", is what Al Borda has been saying for almost 12 years. He backs his slogan with his lavish lifestyle. Not only did Al Borda create the category of "Sports Fashion" his company contributes and changes the standards that other soulless, faceless commercial brands on the market today try to follow. Since then the brand has become widely recognized as the only credible "Sports Fashion" clothing brand and as much as a statement of lifestyle, it's THE clothing of choice.

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